For many summers, General Hydroponics has been a major sponsor of the world’s largest reggae festival, in Humboldt, California. In the beginning, it was known as Reggae on the River, and in recent years was called Reggae Rising. The festival was the highlight of our events calendar. “Reggae” was the perfect party. Endless music and 20,000 of the nicest people you could ever meet. We stoked the crowd with free samples, gave away limited edition t-shirts, and partied non-stop all weekend. But, structural shifts have once again rocked the foundations of the festival.

In 2010, for the first time in 5 years, GH is not going to be up on the Eel River for a summer Reggae festival. Instead, we are going to branch out in new venues. We are still going to support all the festival fans as Reggae reworks it’s programming, by continuing with our sponorships. We will be making a return to Earthdance, heading to the East Coast for the Muddy River Jam Festival and we are very excited to announce a new event to our lineup, Power to the Peaceful. It is a unique, lively event unlike any other, held September 11 and 12th in Golden Gate Park. Like Reggae, it’s got great, consciousness raising music acts, but it has something Reggae never had, a skate ramp!!! We can’t wait to get the vans loaded and get out on the road! See you there!

Power to the Peaceful 2009 photo by Paul Devoto