Summertime and the Livin’s Easy. In August the GH crew headed into the heart of NorCal for the world’s largest reggae festival and I tagged along and captured the whole experience. Reggae Rising is an amazing weekend, and General Hydroponics has generously sponsored the event for 4 years now. We put up a huge booth in the concert bowl, and hold it down with friends and family.

The booth looks like some kind of paradise in the dead center of 20,000 reggae fans. It is a major chill out spot, with cushy couches and the best water misters. They really keep the heat from getting to you. The booth has a perfect view of the stage, and the music from the performers fills up the whole space.

This year our reps and consultants Jessica, Luc, Adam and Ivan met with hundreds and hundreds of customers. So many people learned about products and got samples. We gave away tons of loot, including free FloraNova, Floralicous, and FloraBlend. Meeting people and hearing all the positive feedback from our customers is totally fun, and helps us know what your garden’s needs are. It is such a good way to get to know people year after year.

And everyone who comes by the booth wants to score the famous reggae t-shirt that GH releases each year. The shirts are limited editons, and they feature the Lion of Judah. All the proceeds went to a really cutting edge charity that promotes myco-remediation of toxic lands.

Reggae Rising is just one of the festivals we sponsor. I’ll continue the summer festy wrapup next week with stories from Earthdance.